Dennis Winton is a seasoned freelance copywriter who brings experience and insight to every assignment.  

Dennis knows precisely how to communicate the brand message to a niche or mass target audience. He consistently turns creative ideas into successful campaigns by focusing on conceptual development and strategic messaging.

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SUMMARY OF QUALIFICATIONS

         Highlights

• Almost 20 years of experience as a copywriter
• Storyteller with a talent for translating complex ideas into simple messages
• Extensive experience writing content for digital, video, and virtual reality projects
• Created several winning concepts for US and global campaigns

Areas of expertise

• Audiology, cardiology, dermatology, immunology, neurology, oncology, ophthalmology, optometry, pulmonology, urology

EXPERIENCE

CopyDoc Communications

Freelance ACD/Copy Supervisor Roles—August 2015 to Present

• Provided copy solutions for medical (HCP and DTP) and corporate brands
• Created messaging and managed day-to-day copy needs 
• Launched several US and Global pharma brands

W2O Group—San Francisco, California

Group Copy Supervisor—November 2017 to September 2019

• Launched social media campaigns for NINLARO and ALUNBRIG
• Lead copywriter for corporate rebranding of Horizon and Vertiflex
• Created W2O corporate responsibility campaign for Pride 365

Agency Rx—San Francisco, California

                        Copy Supervisor—April 2014 to August 2015

• Lead pitch team and created campaigns for professional and consumer global launches of clariti 1 day contacts
• Lead copywriter responsible for managing day-to-day copy needs for RITUXAN and ERIVEDGE

Giant Creative Strategy—San Francisco, California

                        Copywriter—October 2011 to April 2014

• Introduced a global campaign and created patient and surgical videos for Edwards Lifesciences
• Launched LUCENTIS for Diabetic Macular Edema
• Lead copywriter managing a workflow for three Actelion brands

Pacific Communications—Costa Mesa, California

                        Copywriter—September 2008 to August 2011

• Lead copywriter on BOTOX Therapeutic and TAZORAC
• Created rebranding campaign for TAZORAC
• Copywriter on launch teams for BOTOX for migraines, OZURDEX, and ZYMAXID

Kane & Finkel Healthcare Communications—San Francisco, California

Copywriter—March 2008 to August 2008

• Lead copywriter for COCHLEAR
• Provided copy support for LETAIRIS

LyonHeart Communications—New York, New York

Junior Copywriter—March 2007 to March 2008

• Copywriter and fact checker for GEODON
• Participated in several new business pitches

Saatchi & Saatchi Consumer Healthcare—New York, New York

                        Account Coordinator/Junior Copywriter—March 2006 to March 2007

• Pitched concepts for Super Bowl Ad for ALTACE
• Worked with creative team for AMITIZA

Vetter Public Relations—Reno, Nevada

                        Freelance copywriter—August 2005 to February 2006

• Wrote articles for newspapers and magazines promoting local businesses and events

EDUCATION     

Bay Area Video Coalition

Production/Postproduction Certificate—2013

• Updated and acquired new video and digital communication skills
• Attended hands-on classes using the latest technology
• Continuing to take classes in 2019

University of Nevada

Bachelor of Arts—2005

• Journalism major with advertising emphasis and marketing minor
• Interned at Val-Pak and Vetter Public Relations
• Key member of university advertising team in a national competition with Yahoo as the client

Tomo Asanovic, SVP, Group Creative Director, Juice

"Dennis is a super-reliable, buttoned up, responsive, flexible, accommodating team player. He follows direction accurately, asks questions when direction is unclear, and respectfully questions things that don’t seem right, in the interest of protecting the quality of the product. He makes himself available as much as possible and gives you adequate advanced notice when he won’t be. He brings deep experience in HCP pharma/healthcare promotion, so he can hit the ground running. And he is equally adept with patient materials. Finally, as a bonus, he’s a really nice guy!"

Sheryl White, Group Creative Director, Saatchi & Saatchi 

“When I met Dennis, he was an admin. What a waste! He wanted to write so we gave him a shot and he was terrific. I've never met a junior writer who "got it" right away and came up with strong ideas that were on strategy and creative. He puts in the hours, works smart, and you can tell he loves what he does. He's willing to take on any project, no matter how big or how small. No complaining or whining. And he's a quick study. I was sad when he left (for us) but happy that he was getting an opportunity to shine somewhere else. I believe Dennis will be an asset to any agency. You won't be disappointed.”

Pete Van Bloem, Associate Creative Director, Ogilvy Healthworld

“Dennis is an asset to any agency lucky enough to hire him. His hard-working, can-do, roll-up-your-sleeves attitude is infectious. Dennis' thirst for understanding and overall curiosity make him a pleasure to work with. He's a talented writer, detail-oriented researcher and ever-helpful strategic partner.”

Amy Luo, Associate Director, Integrated Project Management, W2O

“I’ve worked with Dennis on several accounts. Dennis brings experience, diligence, and organization to the team. His sense of humor combined with a quick gauge for client sensitivities makes him a valuable player to any team”

Loren Lieberthal, Associate Creative Director, LyonHeart 

“Dennis is a creative and conscientious thinker and writer. He tackles both the 'easy' assignments and the complex ones with the same enthusiasm and dedication. With a good attitude and a professional, friendly, accessible manner, he is definitely an asset to the agency.”

Agustin Viera, Associate Creative Director, LyonHeart 

“Dennis is not your typical Copywriter. He has shown a good understanding of the business and realizes its challenges and limitations. Dennis shows attention to detail and processes while demonstrating he is good conceptually as well. This is a very good combination at one's early stages in this field.”

Nick Anthony, Executive Producer, Havas Tonic 

“Dennis is an easy to work with team player. He is smart and proactive; the type of guy who thinks of an idea in the middle of the night and jumps out of bed to write it down. Dennis works hard to excel at anything he does, including putting in time to make sure that his work is not only done right, but done well. He is an assets to any company and a pleasure to work with.”